Thursday 19 February 2015

Group apps: The Latest in Trend among Mobile Apps


Mobile app development is not a new avenue anymore. It, in fact, may be counted as an aberration if you have a business/product/service to offer and don’t have an app to call attention of Target users and engage them with you. While the domain of mobile app development has seen much advancements in the last few years – especially thanks to the way smartphones have added to their capacities, in the form of better graphical and processing capabilities – the domain of mobile app development refers to an exciting future ahead!

Google’s Android: The Leader So Far!
While iOS has always been setting newer standards, it’s been Android apps that have been scaling newer heights to challenge iOS in setting better trends. So Android app companies have thrived and businesses that primarily had interests in web design and development – alongside a sally across PHP and other frameworks, now have joined in horde to compete for a place of a trusted Android app company among the counterparts.

Leader with the leading trend

But, a leader can stay so only it continues to innovate and keep a vigil over the norm. No matter if you come across a business that wants to stamp its authority as an expert offering Android Apps Development Services from India or likes to present itself as a shining star in iOS apps, the need is to know if so called expert has experience in delivering as per the changing trend. As a business, you would want to participate where the crowd and money is, and the expert app developer, from India or any country of the world, must be able to serve to your needs.

What’s the Trend?

The problem with the trend is that it changes! So with failing concepts, changing trend has been the norm that highlighted this epic journey of app development so far. While the recent most of all the possibilities has been, the evolution of wearable gadgets – with Mirosoft’s HoloLens being the latest – the combination of wearable lens features with Smartphone apps holds a significant promise for the future.

What excites now (and has been so far, if you would follow the graph of a 2013 study shared below) is the role of Group apps for Android environment.

While app development has been far more than a technical joyride; instead, more than ever, an app development endeavor now comprises of efficient calculative risk-taking steps comprising of the right marketing tools towards generation of revenue. Thus, it’s prerogative f the developers and the business to ensure that from the very development phase the idea has to be to have an app which can fetch more peoples’ attention at a single point of time. If you are targeting groups instead of individuals at a single time you get several users. This multiplies the user base of any app in no time. The following part of this write-up highlights this revolution and its effect on enterprise level companies – especially intending to engage an Android App Development Company.

What the number says

There has been an unprecedented growth in the number of mobile app users. Flurry in its study on app usage stated that since 2013, there has been a 115% growth in the count of app users. This resultant abundance of users has prompted marketers to think intently about the widened scopes around group and social apps. While it’s always easier to target a group having the same taste and habit, the resultant ease have led to resurgence of many apps which are meant only for a certain kind of group. A host of already popular apps also began to include group-centric features.

Some of such popular features are Group chat, group check-ins, etc.

The scope of making it big with more number of groups being targeted at a single time made enterprise level companies adore the concept – and make a move in horde. You have the case of Watsapp to cite, which Facebook recently overtook. WhapsApp surfaced as an individual messaging app but transformed onto one of the biggest group app. It has the flexibility to be used both ways and it actually worked in ts favour.

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